VII. Talent!

39. T-H-I-N-K ... connoisseur of talent. Professional Service Firm = Talent. Period.

39A. We want to be a Magnet for Talent.

40. Cherish instability! Mix up teams!

40A. Mix redux: Encourage turnover!

41. Demand that every PSF member be known for ... something.

41A. Admiration beats affection.

42. Champion passion. Champion perfection.

43. Create stories/mythology around "project winners."

44. T-R-A-I-N. Teach the "Professional Service Firm Basics" ... with a vengeance.

45. Provide "project management-leadership" opportunities ... A.S.A.P.

46. Cherish great listening skills.

47. Geeks—the antisocial, masterful diggers-of-obscure-facts—should be adored!

48. Challenge! Challenge! Challenge! Demand ... the impossible. From everyone. (Obviously: starting with yourself.)

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Detail Overview

Provide details of the concept; what does it mean to you?

Issues/Concerns/Risks

What are some of the issues, concerns, or risks associated with this concept in your organization?

Stories of Implementation

Tell us about your success or failure in adopting these concepts.

RK A client of mine, a newly appointed CEO of an IT Staffing Agency is moving his business away from the commoditised "bums on seats" arena in which his company (and its share price) has been struggling. Getting the best itinerant IT professionals to register with his firm is mission critical, and the challenge is to find new ways to make his agency attractive to such talented individuals. Tom would call this making it a Magnet for Talent. One of his experiments has been to set up a private web community, which he invited 200 'top talent' individuals to join. The site provides technology news, personal development and networking opportunities, and has so far been sticky enough to keep 150 of the initial members active (these are IT people!). Who knows where this will lead, but it gives him and his team a window on the world of his target talent.

Lessons Learned

What did you learn from the exercise? How would you advise others attempting to follow your path?

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